Self-acclaimed financial adviser, GehGeh, has sparked debate online with his claims about why Nigerian music star Davido may never win a Grammy award.
Following Davido’s loss at the 67th Grammy Awards, alongside other top Nigerian artistes, GehGeh alleged in an Instagram video that the organisers use big talents for marketing rather than awarding them.
He argued that the Grammy is often given to those who are indifferent about it, while artistes who actively desire the award are repeatedly snubbed.
“If you check the history of the Grammy, na people wey no really care about the award dey win. Once they know you are really obsessed with it, you go cry tire, you no go see am,” he said.
He further claimed that Davido and Wizkid’s nominations are primarily used to attract Nigerian and African audiences to the event. Comparing the situation to other international artistes, he referenced Drake’s decision to stop submitting his songs and questioned why Chris Brown was placed in the Afrobeat category.
“Grammy is using Davido to market the award to Nigerians and Africans. They know Davido and Wizkid are a big force in the music industry, and their nominations make Nigerians anticipate the event. Why do you think Drake stopped submitting his songs? Why would they put Chris Brown in the Afrobeat category? To market the award to Africans,” he added.
GehGeh also linked this pattern to other global stars like Nicki Minaj, claiming that she has been used similarly to generate interest in the awards without winning.
Watch the video below …
