ZULUM

Borno Radio and Television, based in Maiduguri, has long been a crucial source of information, culture, and connection for the local community. However, the station’s outdated equipment, which has become moribund over time, has been further damaged by recent floods, highlighting the urgent need for modernization. If the Borno state government does not invest in upgrading BRTV’s tools and technology, the station risks becoming irrelevant in an increasingly digital media landscape.

Modern broadcasting relies heavily on advanced technology to deliver high-quality content. Outdated equipment not only hampers the station’s ability to create engaging stories but also limits its potential to reach a broader audience. With many viewers now turning to digital platforms for news and entertainment, BRTV must upgrade its equipment to remain competitive. Modernising BRTV will enhance its production quality and strengthen its reputation as a credible source of information.

Beyond upgrading equipment, modernisation at BRTV must include fostering a culture of innovation and creativity. New technology often comes with advanced features that can support a range of multimedia capabilities, such as live broadcasts, interactive segments, and digital content designed to engage younger audiences. BRTV must adapt to changing media consumption habits by embracing these new technologies and exploring creative avenues for content creation.

A crucial aspect of modernisation is the human element. BRTV needs to hire younger staff who bring fresh ideas and are familiar with modern media trends. This new talent can help the station connect with a demographic that has largely shifted away from traditional broadcasting. Additionally, investing in the professional development of current staff through training programmes will ensure they can operate new technologies and adopt modern broadcasting practices. A well-trained workforce will enhance programming quality, boost employee morale, and foster a culture of creativity and innovation.

The Borno state government has a unique opportunity to play a pivotal role in revitalising BRTV. By prioritising modernisation efforts, the government can enhance the station’s ability to serve the community effectively. This initiative would not only increase public trust in BRTV as a reliable source of information but also demonstrate the government’s commitment to supporting media freedom and strengthening local institutions.

While upgrading equipment and hiring new staff are immediate priorities, BRTV’s modernisation should also include infrastructure improvements. Many broadcasting facilities in the region are outdated and lack necessary maintenance. Enhancing physical infrastructure—such as soundproof studios, reliable transmission systems, and secure storage for equipment—will create a more conducive environment for high-quality production. This investment in infrastructure will also safeguard the station from future damages, like those caused by the recent floods, and position BRTV as a resilient media organisation.

Expanding BRTV’s digital broadcasting capabilities is another critical component of modernisation. As more people turn to online platforms for news and entertainment, BRTV must establish a robust digital presence. This includes not only streaming radio and television broadcasts online but also actively engaging with audiences on social media platforms. By embracing digital technology, BRTV can reach younger demographics, increase its viewership, and tap into new revenue opportunities through digital advertising and partnerships.

Content diversification should also be a priority. BRTV’s programming should reflect the diverse interests and needs of its audience. With younger staff contributing fresh perspectives, the station can create more inclusive and representative content. This could include programmes focused on youth issues, local culture, and education. By broadening its content offerings, BRTV can attract a larger, more engaged audience and enhance its relevance in the local media landscape.

Partnerships with local institutions, educational bodies, and community organizations can also help BRTV produce content that resonates with the community. Collaborations can lead to co-produced programmes that highlight local stories, events, and issues, fostering a sense of ownership among viewers. These partnerships can also provide valuable resources and expertise, aiding in staff training and professional development.

Modernising BRTV will extend beyond improved broadcasting capabilities; it will also strengthen the station’s role as a civic educator. In a region where access to accurate information is critical, a well-equipped BRTV can serve as a reliable source of news and education, especially in times of crisis, such as natural disasters or public health emergencies.

Investing in BRTV’s modernization aligns with broader state and national development goals. A strong media sector is vital for democracy, transparency, and accountability. By supporting BRTV’s growth, the Borno state government can contribute to a vibrant media environment that fosters informed public discourse and empowers citizens.

In conclusion, the modernisation of BRTV is an urgent and necessary undertaking. The state government has a crucial role in leading this transformation by investing in technology, infrastructure, and human resources. A modernised BRTV will not only provide high-quality broadcasting that reflects the diverse voices of Borno State but also empower its citizens through access to information, education, and cultural expression.

• Roseline John Adamu is a 300-level student of Borno State University