December 25, 2024
On Saturday, 23 November 2024, Reckitt Nigeria, a global leader in health, hygiene, and nutrition made an indelible mark at the 2024 Nigerian Marketing Awards (NMA), winning six prestigious awards.
Held in Lekki, Lagos, the NMA honours excellence in marketing and celebrates the brands, agencies, and individuals shaping the marketing landscape in Nigeria.
This year, Reckitt stood out as a true industry leader, garnering recognition for its innovative campaigns and its impact on public health across the nation.
Reckitt’s triumph spanned key categories, including Marketing Company of the Year, Marketing Campaign of the Year for Dettol Skincare Relaunch Campaign, Best Rebrand of the Year for Dettol Skincare Relaunch Campaign, Best Influencer Marketing of the Year for the Durex Mutual Climax Campaign, and Inspirational Marketing Leader of the Year awarded to Tanzim Rezwan, Marketing Director for Reckitt Sub-Saharan Africa.
Other accolades include recognitions as Personal Care company of the year amongst others for Dettol
These accolades reflect Reckitt’s unwavering dedication to improving hygiene, health, and nutrition nationwide.
Through purpose-driven campaigns that resonate with consumers, the company continues to redefine the role of marketing in driving meaningful change.
Speaking at the Award ceremony, Cassandra Uzo-Ogbugh, Head of External Communications, Media and Partnerships for Reckitt Sub-Saharan Africa, stated,
“We are incredibly proud to have been honoured with six prestigious awards and other recognitions at the Nigerian Marketing Awards.
These wins reflect the dedication and passion of our teams, who have worked tirelessly to create campaigns that resonate with Nigerian consumers and inspire meaningful change.
This recognition strengthens our commitment to driving impactful marketing initiatives that improve public health and hygiene
across the country,” she said.
Beyond these awards, Reckitt’s impactful initiatives such as the Dettol Hygiene Quest Programme and Durex’s Mutual Climax Campaign, have played a pivotal role in driving positive behavioural change in communities through its commitment to improving hygiene standards and fostering healthier living practices.
This recognition from the Nigerian Marketing Awards reinforces Reckitt’s commitment to its mission of a cleaner, healthier world, setting a benchmark for purposeful marketing across Nigeria and Sub-Saharan Africa.
It was a night filled with glitz, glamour, and a dazzling celebration of marketing excellence. At the 2024 National Marketing Stakeholders Summit and Awards, Golden Terra Oil stole the spotlight, clinching the coveted Outstanding Campaign of the Year award.
The Balmoral Convention Centre at Sheraton Hotel, Ikeja, was abuzz with excitement on the 28th of September, as leaders from across the marketing industry gathered to honour innovation, creativity, and impact.
Golden Terra Oil’s “Pour Pure Love” campaign was the highlight of the night, reaffirming the brand’s commitment to excellence beyond borders. At the core of the campaign is the recognition of the dedication, love, and nurturing spirit of mothers. Golden Terra Soya Oil understands the tireless efforts of mothers who go above and beyond to ensure that their families are fed with meals filled not just with nutrients, but with love and warmth. This campaign serves as a tribute to their unwavering commitment and as a celebration of the invaluable role they play in our lives.
The “Pour Pure Love” campaign had captured the hearts of consumers nationwide. A deep dive into consumers feedback online reveals how well-received the campaign was, with many praising its authentic message and relatable storytelling. The campaign’s creative angle focused on the simple yet profound act of using pure, healthy oil to care for loved ones. From heartwarming commercials to engaging social media content, consumers felt a personal connection to the brand’s promise of quality and care. The campaign not only boosted brand affinity but also drove a significant spike in online engagement, with consumers sharing their cooking experiences and heartfelt moments with Golden Terra Oil.
Speaking on the award, Probal Bhattacharya, Chief Marketing Officer, TGI Group, remarked, “Developing the ‘Pour Pure Love’ campaign took an immense amount of thought and insight. We wanted to create something that resonated deeply with our consumers, connecting with their everyday experiences and the role food plays in nurturing relationships. This award is a testament to how well our consumers received the campaign, and it’s incredibly motivating for our team. This win is not just ours, it belongs to the consumers who continue to support us and inspire us to do more.”
As Golden Terra Oil celebrates this prestigious award, TGI Group remains committed to providing solutions that touch lives and inspire healthier choices for families across the nation.
Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100% pure soya beans, sourced and manufactured in Nigeria. It contains 5x more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous health benefits, like reducing cholesterol, maintaining a healthier heart, enhancing nerve function, boosting brain health, and supporting muscle strength. Discerning consumers trust Golden Terra Soya Oil to bring an unmatched balance of Taste & Health to every dish cooked with it. Available in various sizes, including 1000ml pouch, 700ml and 1.4L bottles, and 2.5L, 4.5L, and 25L kegs.
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