FrieslandCampina WAMCO Nigeria PLC, makers of Peak Milk, is transforming breakfast experience across Nigeria through its Peak Breakfast Café activation.
The latest stops in the tour delighted thousands at Rotobi Market, Owerri (November 22–23) and Mile 1 Market, Port Harcourt (November 27–28), offering nutritious breakfasts, culinary education, and community engagement.
The Peak Breakfast Café turned bustling markets into vibrant culinary hubs, serving complimentary Peak Protein breakfasts, hosting live cooking demonstrations, and showcasing the innovative Protein Checker Tool, which helps consumers better understand their nutritional needs.
Speaking about the campaign, Peter James, Junior Brand Manager for Peak Milk, said; “At FrieslandCampina WAMCO, we are committed to nourishing Nigerians through accessible and high-quality products. The Peak Breakfast Café bridges the gap between nutrition and affordability, ensuring everyone has access to a healthy start to their day.”
Moninnuola Kassim, Senior Brand Manager at Peak Milk, added; “These activations exemplify our mission to impact communities positively. By reaching Nigerians in their local markets, we are not only providing nutrition but also fostering education and creating memorable experiences that highlight the importance of breakfast.”
The events featured exciting cooking competitions, rewarding participants with prizes, and further celebrating the joy of nutritious meals.
Building on the success in Owerri and Port Harcourt, the Peak Breakfast Café tour will extend its reach to Northern Nigeria with stops at Masaka Market, Mararaba – December 2–3, 2024, Terminus Market, Jos – December 6–7, 2024, Monday Market, Maiduguri – December 10–11, 2024 and Singer Market, Kano – December 14–16, 2024
As the flagship brand of FrieslandCampina WAMCO Nigeria PLC, Peak Milk continues to drive its mission of nourishing Nigerians, reinforcing its leadership in the dairy industry while making breakfast moments truly special.
