THE Chief Executive Officer of X3m Ideas, Steve Babaeko, has described the recent feats of the agency at the 9th African Cristal Awards, as testimonials to the agency’s resilience and dedication.
Babaeko, who won ‘the African Personality of the Year’ during the 2023 edition, expressed the delight that the agency was able to consolidate on the victory recorded at the 2023 edition.
He also described the feat as another wake-up call to his team to continue giving their best to any brief that comes their way.
“For me, the excitement is the fact that our team has continuously fixed their eyes on the ball. We won at the 8th edition and here we are at the 9th edition with the same victory song.
“Our achievements at the African Cristal Awards and others before it, both locally and on the global stage, are testimonials of our resilience and dedication,” Babaeko said.
One year after emerging the African Agency of the Year at the 8th African Cristal Awards, advertising agency, X3M Ideas has consolidated the feat at the 9th edition of the continental creative award, where it won at least six prestigious awards and again emerged the continent’s agency of the year.
The agency’s campaigns that won in various categories are Digital Craft Outstanding Illustration Mortein, Digital Online Display Advertising Mortein, Digital Online Video ADS Lyrics of Innocence, and Brand Storytelling Campaign Entry DSTV. Others are; Social & Influencer Social Campaign DSTV and Healthcare Public Awareness Tobacco Advocacy.
According to the organisers, this year’s edition of the Award, saw over 527 entries from 22 African countries, with 70 campaigns ultimately recognized for their excellence in creativity and strategic innovation.
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