AREWA24, the 24/7 Hausa language family entertainment, lifestyle television channel and production studio in West Africa, in collaboration with CANAL+ International, announced a major expansion of its television broadcast reach into four additional countries: Benin Republic, Burkina Faso, Mali and Togo, on CANAL+ CH 297.
The development, the pay-tv channel says, extends its presence to eight (8) West African Countries, including Nigeria, Niger, Cameroon and Chad.
It described the expansion as further demonstrating the strategic and enviable partnership between CANAL+ International and the paytv channel in democratizing access to quality information and entertainment across Africa.
“This growth brings AREWA24’s unique blend of quality programming to millions of potential television viewers across Benin Republic, Burkina Faso, Mali and Togo.
“With this significant increase in TV audience reach, AREWA24 continues its mission of reflecting pride in culture of Hausa speaking people globally, by delivering world-class content that informs, entertains and inspires,” it added.
Deputy CEO and Chief Commercial Officer, AREWA24, Celestine Umeibe, expressed the company’s delight at offering its programming to millions of new viewers in Benin Republic, Burkina Faso, Mali and Togo, in partnership with CANAL+ International.
“This expansion marks a pivotal milestone in AREWA24’s journey of becoming the leading media organization in Africa. It has further strengthened our global presence, uniting language and culture across West Africa, while opening significant opportunities for advertisers and brands to connect with viewers in dynamic and high-growth West African markets,”he added.
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