The Federal Government is set to launch a digital repository of Nigeria’s cultural practices and traditions known as “DuduPlugs.”
“DuduPlugs is a cutting-edge global digital platform developed by ACITeksystem, a Nigerian-American company, in collaboration with the National Institute for Cultural Orientation (NICO).
Otunba Biodun Ajiboye, Executive Secretary/CEO of NICO, at the pre-launch on Tuesday in Abuja, said DuduPlugs allow users to explore, share, and celebrate nine distinct cultural categories.
They include music, fashion, art, film, food, dance, green/artistic building, technology, language, and literature using technology as an enabler.
Ajiboye said the platform would serve as a repository and connecting platform for Nigeria’s culture and creativity, as well as increase international exposure of Nigeria’s cultural assets and ingenuity.
“This seamless combination of social connectivity aims to promote and preserve Nigeria’s rich cultural heritage with the view to passing it down to younger generations.
“It will attract global acceptance and accessibility; attract foreign exchange earnings as well as evoke appreciation of the Nigerian culture, thereby strengthening its economy and international image.
“You will agree with me that today, our nation bleeds for lack of inflow of foreign exchange, and even internal production is stifling.
“This is why we have decided to think outside the box to use culture, a hitherto forgotten sector, to rescue this impending catastrophe within our own space and ability.
“DuduPlugs also seeks to position Nigeria as a prime cultural destination, promoting tourism and global appreciation of the country’s heritage.
“It will serve as an accessible educational resource and foster collaborations between cultural organisations, government agencies, and individuals to create a sustainable platform for cultural preservation and knowledge-sharing,” he said.
Foluke Michael, the project management executive, said the project was over 80 per cent completed and, when launched, would serve as a tool for cultural diplomacy for Nigeria and create jobs for its teeming youths.
“Dudu Plugs is coming at this time to reintroduce Nigeria in a positive light with 9 Plugs, including culture, art, and creativity, and bringing them together is possible in Nigeria.
“I also want the world to know that we are not just cut out for what they read in the news, and there is something positive about our nation.
“This project is actually domiciled in America, and that is why we keep saying Nigerian-American organisation, as we are a group of passionate Nigerians telling Nigeria’s story,” she said.
In her address, Hannatu Musawa, Minister of Art, Culture, and Creative Economy, lauded NICO for championing the initiative, adding that the platform would endear Nigeria’s rich cultural and creative sectors to the world.
Musawa, who was represented by Ibiene Roberts, Permanent Secretary in the ministry, said the platform would serve as a veritable tool for national unity.
“As we unveil DuduPlugs today, may it serve as a symbol of unity and pride in our cultural heritage because it reflects the colours, stories, and experiences that define who we are as a people.
“I, therefore, encourage each of you to embrace this initiative to engage with what the platform provides and to collaborate in celebrating our unique narratives.
“Our celebration of life through our numerous festivals will also be projected to an audience in the Diaspora, which encompasses Brazil, Cuba, Trinidad and Tobago, Jamaica, and the large African-American population.
“They are not only thirsty for a substantial taste of our vibrant Nigerian cultures but are also yearning for a return to their roots,” she said.
In his goodwill message, Bayo Onanuga, Special Advisor to the President on Information and Strategy, commended the Ajiboye-led management of NICO for the initiative.
He said that the President Bola Tinubu administration was committed to ensuring that the culture and creative sectors become robust sources of national income and job creation.
NAN reports that top government functionaries, including heads of agencies under the Federal Ministry of Arts, Culture, and Creative Economy, were present at the pre-launch event.
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