Ooh! please don’t believe the hype they are not making it bigger than their counter parts in other countries.
The music industry in general is all about faking it.
Music these days isn’t all about selling CDs its more about streaming, I don’t remember the last time I bought a song in Nigeria, what I use is YouTube, Deezer and Spotify and if you go to these streaming giants you’ll find out Nigerian musicians have some of the lowest streams or views which limits their earning to more of stage performance which is also limited to places like Lagos and perhaps Owerri and Ibadan and with number of musician popping everyday, how many do you think can own the stage?
I live in Abuja and we hardly get any of those top musician come around to throw a show or perform which also limits their income as well.
Only a very select few have managed to make it international like the likes of Burna boy, Wizkid and Davido.
What they do is hyping their status like the saying goes “Fake it till you make it” and most of them actually burnout even before they get to make it. Nigeria’s music is centred around Lagos, before you can get famous you have to make it to Lagos and after that you are guaranteed fame for a couple of years after which you’re own.
The records labels only give you stipends just enough to cover for your hype.