The French Embassy has announced its partnership with the Nigerian International Film and TV Summit (NIFS), as part of its commitment to supporting industry development in Nigeria.
Disclosing this at a media briefing in Lagos, recently, the Consul General of France in Lagos, Mr Laurent Favier stated that the partnership will see the Embassy sponsor a Nigerian delegation, comprising about 20 companies with dedicated stands, at the Nigerian Pavilion at Cannes.
The collaboration with NIFS, a platform dedicated to advancing the film and television industries in Nigeria, across Africa and beyond, he added, will also provide opportunities for collaboration, knowledge exchange, and innovation.
MIPCOM, as the Mother of all entertainment content markets globally with over 11,000 delegates, 3500 buyers, over 100 countries represented with more than 320 stands, also provides a high-end conference setup with sessions on Connected TV Summit, Streamers Talk, MIP Global FAST & AVOD Summit as well as a networking lounge including a bar area, alongside a dedicated “Tech Demo zone”.
Over the course of four days, participants will engage in networking, knowledge sharing, and collaborative efforts aimed at pushing Nigerian content to the global forefront. Industry professionals, TV catalogue right holders will come together to explore new opportunities and address the challenges facing the industry.
By accepting to join the Nigerian delegation to MIPCOM, participants reaffirm their commitment to highlighting and selling African stories that resonate not only on the continent but around the world.
“After supporting a stand for Nigerian Animation Studios at Animation Film International Market in Annecy for the past 3 years, the French Embassy in Nigeria will be providing Nigerian Industry professionals with an umbrella at MIPCOM, “ Favier stated.
Expressing her excitement at the level of support, the founder of NIFS, Mrs. Jonah ONAH, who will be leading the Nigerian delegation with Mr . Christophe Pecot, Audio-visual Attache of the French Embassy in Nigeria, explained that this year’s program, tagged: “Creation Africa”, enables NFIS to support entrepreneurship in the sector of cultural and Creative industries.
“This fund has been entrusted to us for a period of 18 months by the French Ministry of Europe and Foreign Affairs. ndeed we are excited with the level of support from the French Embassy in supporting film and TV professionals with a Nigerian Pavilion at the largest global content distribution market MIPCOM Cannes.
“ Through this partnership, our resolve to continue to drive international business for local Nigerian companies has been reinforced and with the Nigerian International Film and TV Summit we remain committed to the huge international revenue opportunities through licensing of local programs because this market and it outcome will definitely elevate and transform the dynamics of international distribution for local companies in Nigeria,”she stated.
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