CWAY Foods and Beverages has unveiled three new drink products: Café Coffee Milk, Fuji Probiotic and Assam Milk Tea at a grand launch held in Lagos.
This was in a bid to revolutionise the Nigerian beverage industry and in response to evolving consumer preferences and the growing demand for innovative, health-conscious beverage options in the Nigerian market.
The triple product launch event was graced by the company’s stakeholders, including distributors, staff, the media, and influencers, among others.
General Manager of CWAY Foods and Beverages, Mr Arun Bhintade, emphasised the company’s dedication to innovation, saying, “At CWAY, we’re constantly pushing boundaries to provide Nigerians with healthy and nutritious products at the most affordable prices without compromising on quality.
“We firmly believe that Nigeria is not just ready for these products; the market is eagerly anticipating them. Our extensive research and development process has allowed us to create beverages that resonate with the Nigerian palate while meeting international quality standards.”
Mr Bibek, Assistant General Manager of Sales of CWAY, detailed the company’s comprehensive distribution strategy. “We have meticulously planned our distribution network to ensure that every Nigerian, from cities to remote rural areas, can easily access our new product line.”